CAN TRIPPLE BOTTOM LINE BE ACHIEVED IN PROPERTY DEVELOPMENT?

CAN TRIPPLE BOTTOM LINE BE ACHIEVED IN PROPERTY DEVELOPMENT?

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By Robyn T. Emerson

Houses with perimetre walls

We are experiencing one of this country’s most exciting, transformative times and it’s full of possibilities. This is the time for all of us to be figuring out what is my role, where do I fit in, what is there to gain or profit and who are the potential partners that share my goals?

Professionals of the built environment have a special role in crafting and providing the edifices representing the culture, spirit and needs of its end users as well as those that will interact with it. In order to meet the aspiring goals of Vision 2030, Kenya’s built environment will have to rise. This presents great opportunities and challenges. It is not lost that most development will be done by private developers and their function is to make a profit. The question is then, what determines profit? How can the property development project reap a triple bottom line? This triple bottom line is achieved when there is a financial gain, a social gain and an environmental gain.

Property development and investment has long been recognized as a secure and lucrative investment option. However, with there are real factors that influence the market – interest rates, land tenure, political strife and construction rates to name a few. The cleverer the industry becomes at advocating for policies and financial schemes in its favour, instituting innovative construction methods and forging productive partnerships.

From job creation to creating place as community to rights adherence to providing security this industry plays a critical role in the social advancement of the country. Any short cuts taken impede these and other life affirming factors that not only lessen the value and appeal of development projects but make the desired growth on all scales unattainable. As an industry think beyond the obvious of our work and take into consideration the social inputs that can be added. Be challenged to engage with a wide range of stakeholders about projects.

Development is inevitable but degradation is optional. We must figure this one out. With a high urbanization rate and devolution implementation development is ramped. We are encroaching on forested land, sensitive areas and areas of wildlife. The conflict between development and nature exist but like all conflicts it can be resolved to a common ground.

Models of the attainment of this triple bottom line are to be heralded and pathways for achieving it are to be illuminated. As an industry we benefit most when we share our experiences and challenge one another.

The author is the CEO of Kenya Property Developers Association

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